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Justin's Digital Garden

Digital Empathy Mapping

Source: My personal notes from “Empathy Mapping and Digital Transformation” led by Cynthia Joseph

Digital transformation: process of using digital technology and its abilities to create a new business model. It follows Plan, Do, Check, Act with continuous improvement, Design Thinking.

Empathize:

  • Part 1 of design thinking to understand the problem by talking to people and users
  • Gather user information:
    • needs and organize them (priority, scope)
    • group similar users

Empathy Map

Section titled “Empathy Map”

  • Use map when starting digital transformation

  • Identify 5 users, create user groups to build personas

  • How to map?

    • Observation, UI wireframe
    • Interviews
    • Surveys
    • Map using a template depending on solution
    • Record senses of users: see, say, hear, feel, smell
    • Empathizing on: who are we empathizing with, what they do/see/say/hear, user’s pains/gains

Activity

Section titled “Activity”

Empathy map for users of public pools - what would they want, their motivations, dreams, fears