Google Ads Campaign Plan for Ad Assets Template
YEAR Campaign Assets
Section titled “YEAR Campaign Assets”Character limits for use with Emacs
Section titled “Character limits for use with Emacs”;; Use to see column guidelines(display-fill-column-indicator-mode);; and turn off(display-fill-column-indicator-mode 0);; and set width(setq-default fill-column 30)(setq-default fill-column 90)
;; Use to capitlize the first initial of every word in region(Capitlize-dwim)Landing Pages
Section titled “Landing Pages”Headlines
Section titled “Headlines”## Headlines (15) / 30 characters:
30-xxxxxxxxxxxxxxxxxxxxxxxxxxx
All / Dynamic Search
Section titled “All / Dynamic Search”Descriptions
Section titled “Descriptions”## Descriptions (4) / 90 characters:
90-xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
All / Dynamic Search
Section titled “All / Dynamic Search”Ad Assets
Section titled “Ad Assets”Site Links (2-4+) (title, 2 x short descriptions, link)
Section titled “Site Links (2-4+) (title, 2 x short descriptions, link)”Call / Phone Number
Section titled “Call / Phone Number”Google Business Profile
Section titled “Google Business Profile”Callout
Section titled “Callout”Regular Callouts
Section titled “Regular Callouts”Structured Snippet
Section titled “Structured Snippet”Service catalog
Section titled “Service catalog”Promotion
Section titled “Promotion”Budget
Section titled “Budget”Geo Target
Section titled “Geo Target”Keywords
Section titled “Keywords”Broad match candidates
Section titled “Broad match candidates”Negative keywords
Section titled “Negative keywords”Conversion Value
Section titled “Conversion Value”Example estimates
- Calls: estimated value of average job / 10
- Contact form: estimated value of average job / 20