Tools to Use with Google Ads
This note looks at tools to use with Google Ads accounts to make better decisions like through improve campaign performance with:
- Analytics: Reporting, tracking performance indicators
- Making bulk changes
- Automation
- Research
- Competitor analysis and ad/keyword opportunities
Tools and Platforms
Section titled “Tools and Platforms”Google Ads Editor
Section titled “Google Ads Editor”The Google ads editor provided by Google matches features what you can do on the Google ads’s web interface with the ability to do offline campaign management, bulk changes, and reports.
Good for: Multiple campaign management, for any business to help with managing many changes to accounts
Price: Free
SEMRush PC Advertising Toolkit
Section titled “SEMRush PC Advertising Toolkit”The SEMRush PPC Advertising Toolkit helps with keyword research, analytics, competitor analysis, and reporting
Good for: Large business needing optimization tools
Price: Free, Paid depending on features up to $499+/month
Optmyzr
Section titled “Optmyzr”Optmyzr supports scripting to automate campaign like bidding, optimisation, and ad management. It includes integration with other ad platforms like Facebook.
Good for: Automation, multiple platform ads
Price: Monthly charges starting at $208/month
WordStream
Section titled “WordStream”WordStream helps with keeping an account optimized with keyword analytics, monitoring, and automation. It’s performance grade is can be useful to determine
Good for: keyword and ad management, checking quality of campaigns, see recommended improvements
Price: Free trial to more depending on features
SpyFu focuses on competitor analysis and keyword ideas.
Good for: Opportunities based on looking at competitors
Price: Free, $39 - $79 / month depending on features
AdSpyder
Section titled “AdSpyder”AdSpyder support ad performance improvement and competitor analysis along with automation.
Good for: competitor information, ad improvements
Price: Free to enterprise pricing
Looking at Fit
Section titled “Looking at Fit”- All businesses can benefit from the free Google ads Editor
- WordStream, SpyFu, AdSpyder’s free tools and services are appropriate for businesses with a small budget and need some assistance
- Services with paid monthly options are useful if budget and time to learn the platform is available
References
Section titled “References”Tool information was taken as of 2025-04-05